Published: May 2013
Authors: Lucie Stephens and Juliet Michaelson (May 2013)
The call for personalisation has grown over two decades and has survived changes in government. The central idea is that personalisation will mean services are provided in ways that empower individuals and enable them to take more control over their care and support. It is intended to put people at the heart of services, to enable them to have greater choice over what services they receive and when, and to give them greater control in deciding how to direct their care and support. This requires services to be individually tailored to support each person’s circumstances.